P.S. I Love You is based in Melbourne. Penny Adams is a stylist who loves all things love and beautiful. She began in the industry nine years ago where she styled & co-ordinated weddings & events for her clients. She specialised in boutique weddings ,events & children’s birthday parties creating personal touches for clients, bespoke pieces and creating items by hand so they were unique to each event. She travelled interstate and OS for her clients creating stunning settings for her clients functions.
Exploring the world of fashion, beauty and love it was a natural progression to move into fashion three years ago as it was time for change. As the demand for styled shoots and engagement sessions grew her work diversified and she now works with creative teams of professionals to create beautiful images for private clients, families,models, fashion editorials, bridal magazines and commercial clients.
In 2012 she worked with Immerse Photography’s Genelle Bevan on a series of images that would go on to award Genelle APPA Fashion Photographer of the year. She also styled her first wedding editorial for Melbourne Wedding & Bride magazine which made cover for the magazine. She went on to style two more editorials for the magazine later in the year. Her work has also appeared for Cristina Re’s 2012 advertising campaign which was a series of whimsical, beautiful images showcasing Cristina’s tea cups & products.